Pound Day poster, 1938

Pound Day, St. Valentine’s Day, 1938 promotional poster. The first Pound Day for Sussex County Hospital was held on St. Valentine’s Day in 1905. Pound Days were popular, with Sussex County Hospital’s first Pound Day held on 14 February 1905 – these continued annually during the first half of the 20th century, alongside appeals and fundraising by women’s guilds and musical fundraisers, including by those organised by the Blue Bird Brigade and a Chinese Fair held in 1920 at The Dome. 

Before the NHS, funds for the hospital were raised through a diversity of means, including  appeal events. Appeals were popular in the late 1800s and early half of the 20th century, and included musical events, dances and fairs. Contribution to and attendance at such appeals was seen as an opportunity to participate in philanthropy and to be recognised for this generosity.

Poster courtesy of Brighton & Sussex University Hospitals NHS Trust.