Merrie, Merrie England poster, 1917

Merrie, Merrie England, 1917 funding appeal promotional poster. Merrie, Merrie England would have taken place during World War I. Brighton was a popular place for the rich and aristocracy from across Europe during WWI, as Brighton was seen as a safe place to visit away from London. 

Before the NHS, funds for the hospital were raised through a diversity of means, including  appeal events. Appeals were popular in the late 1800s and early half of the 20th century, and included musical events, dances and fairs. Contribution to and attendance at such appeals was seen as an opportunity to participate in philanthropy and to be recognised for this generosity.

Poster courtesy of Brighton & Sussex University Hospitals NHS Trust.